New Feature Unlocked! Expanded Money Market Fund Coverage

Unifimoney Communications

New Feature Unlocked! Expanded Money Market Fund Coverage

There is a whole new level of competition for deposits held at Community Financial Institutions - is your organization prepared for it?

Investment platforms and fintechs are directly competing with Community Banks and Credit Unions for their deposits offering a mix of high yield accounts and investment vehicles for uninvested cash. And its working, these solutions pose a serious long term threat to the core deposits of community banks and credit unions.

One example is Wealthfront which recently launched an Automated Bond Ladder product for its clients, this in addition to its 5.5% APY promotional offer on their checking account.

Wealthfront markets the Automated Bond Ladder as a superior savings tool “A ladder of US Treasuries can help you earn more — and keep more — than most savings accounts and some CDs. Since Treasuries are exempt from state and local income taxes, you can take home more interest on money you may be saving for future expenses.” (Source: Wealthfront.com)

The innovation of fractional fixed income trading is allowing traditional investment platforms fintechs to offer fixed income products without the need for high minimums. Community financial institutions must start to incorporate planning for this new competitive pressure in the deposit space.

Unifimoney Tech QOBZ LLC can help you create a compelling mix of savings products for your account holders and recently expanded its list of available Money Market Funds. Unifimoney is a customisable platform and Money Market Funds and #crypto are optional for clients to include or not.

The growth of MMF’s in the last few years has seen the market reach over $6trillion in AUM vs only $2tr for CD’s. According to the Office of Financial Research “Investors took advantage of this yield advantage, MMFs have seen an influx of cash, pushing their assets to a record $6.5 trillion on March 31, 2024, according to the OFR’s monthly U.S. Money Market Fund Monitor”.

If you want to explore how Unifimoney can help protect and grow your deposits, drive account holder engagement and help them to on their path to financial wellness contact us today to arrange a demo.

Unifimoney is today integrated with Banno from Jack Henry Q2 and is the exclusive Elite Partner for Alkami Technology for Digital Investing. More online banking platforms soon.